My automation rule didn't run on a new ticket. What should I check?

1) Check the rule is enabled (the switch on its card is on). 2) Check every condition: with the "And" operator all conditions must match, and text matches are exact for "Is" (use "Contains" for partial matches). 3) Check rule order: if an earlier rule already set the same field, your rule's value for that field is ignored. 4) Remember rules only trigger on newly created tickets, not on updates or replies.